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October 3, 2011

The future of work is to freelance within an organisation - choose your task, assemble to work, then dissolve

Filed under: tasks

The future of work thinking, or real enterprise 2.0 thinking covers many points in the shift of current organisational design; just ask Jon Husband, Gary Hamel and Deb Lavoy.

John Hagel describes this knowledge worker 2.0 shift well:

In those days, the role of the individual was to follow instructions. That’s why you often had big binders full of instructions at large companies…

…it’s about providing individuals with the power to connect, so that they can address things rapidly and do local problem solving.

This new landscape challenges the basic core assumptions of management. Corporations that grew up in 20th century were organizations where the blueprint was to define in advance how the individual was to fit in. It was the job of the individual to fit into the organization, whereas today it’s about how organizations and companies need to adapt to the individual, and how they can develop their talents more rapidly. This is deeply subversive to traditional assumptions about management.

…one of the keys to motivating individuals is to help them connect to their passion for their profession. Monitoring passion level gives you the ability to provide rapid performance improvement. Passionate people are deeply motivated to improve themselves and drive themselves to the next level of performance.

Yep employees want meaning and purpose, they want to connect and have impact, they want to belong and feel ownership, they want autonomy to make decisions (self-manage, create tasks)…a move from extraction to engagement

A major obstacle in traditional organisations is the competitive element of what gets measured determines what gets done, and then take this up a level to the silo version of the problem in departments not being able to pass on local costs to other units ("she’s on my payroll, but you want her on loan for free, how do I justify that cost for no output on my end"). Let’s not even talk about non-commissioned work.

And then there’s the informal network of workers helping each other out ie. not a joint task, but rather providing a service for your co-worker as you know one day you’ll need to call on them. Bertrand Duperrin differentiates the difference between service and collaboration:

Because service is a person-to-person commitment rather than a goal-to-people one, it engages employees more, make the whole organization more responsive and make them less reluctant about caring about issues that are not directly theirs.

Collaboration is something one do with someone else to achieve something. Service is quite different.

Service is not something one do with another but something one do for another. The final purpose is, of course, to achieve something, but the immediate purpose is to help someone. And that changes everything.

Yes how well you source your network to produce more quality work, and the amount of help you offer enterprise-wide has always been there, but now it can become visible.

The focus of this post is the passion, empowerment and autonomy that John Hagel talks about, ultimately leading to employees having more opportunity to choose what they want to work on; for wanting and liking = engagement, does it not.

But this post is not only about employee satisfaction, it has a coupled effect that improves organisational effectiveness and agility ie. tasks or problems arise and the talent network swarms around it with little central coordination to attack the task/problem, and then disbands and moves onto the next thing.

I really like this idea of paying attention to the employee experience at work, which may cascade into improved organisational performance and innovation. It kind of reminds me of government paying attention to symptoms of poor education and behaviour, when they could instead focus on family and parenting; jusk ask Rob Paterson

Actually Andy McAfee talks about this as the icing or the cake metaphor (4min35sec)…personally for me the cake is your people, and the icing is the organisational performance. 

Freelance

A cinematographer or an actor looks for their own work, they choose something that takes their interest (or sometimes that may not even be interested, but they just need some work to generate some income). When that project finishes they (with the help of an agent) look for another project. In the meantime they have to supplement their downtime of their own accord ie. no-one pays them in-between jobs. They may also miss the interactivity with co-workers, which may me supplemented to an extent by the rise of co-working; here’s more from an article in the Globe:

But for a solo freelancer, it can be even more challenging to build your career when you don’t have an organization behind you. You’re responsible for your own networking and creating your own opportunities.
Freelance videographer Rosa Park misses having people to bounce ideas around with, so relies heavily on her social media for interaction.

What’s good about the freelance model from the other side of the bench is that a production company will choose from the best or most appropriate actor and cinematographer. In an organisation this is like saying we have looked up our social network (expert locator), and exhausted every possible expert within our organisation, and made our choice. You can’t get better than the ability to know who your experts are, and not feel like you have forgone choosing a better person for the job, because you didn’t know of them.

In-between projects

The difference between freelancers and permanent staff is that organisations have to supplement employees who are in-between projects.

In a project-based organisation like an engineering company, you will belong to a functional business unit; you have your BU boss, and when you work on projects you have your project boss. Whilst on a project the client pays your wage (they may not do this directly); this is called chargeable time. When you are in-between projects, the business unit pays your wage; this is called overheads. From the organisations POV, they want to win as many projects as possible so you can be on chargeable time as much as possible ie. it’s in the business’s interest to not have you sitting idle charging to overheads; that’s no way for an organisation to make profits.

Find work you like within an organisation

How do employees hear about new projects?

There may be an ERP system the makes this available, but most of the time it’s through your boss, or who you know. So the more you network, the more you are aware of what’s out there that you may interested in; the more you network, the more relationships you build…generating a relationship with important people (eg. those that recruit), or those who seem to know everything is to your advantage. In the end "it’s who you know".

But maybe we can all have an even opportunity of knowing the right people. Building the right relationships to get you the work you like is one thing that doesn’t come for free, but what can come for free is the first step of having the opportunity to be able to connect with the right people, and be aware of what people are talking about.

Online social networks are like expert locators, but more than that because they are beyond a directory listing, they are also a place where people talk. Access to a social network enables you to see beyond the physical limits of your hierarchy, your office, and who your boss knows. It enables the employer to see an exhaustive list of all the experts; not just by a subject descriptor, but by looking at their past project history on their profile page, questions they’ve answered on forums, and what they may blog about. Yes a blog is an employees opportunity to walk the walk, to talk about your experiences and what your good at, it shows your character. If the right people see your content, it can land you tasks of interest. On the other side it allows employees to connect with all sorts of people and build relationships. The idea here is that you now have a watercooler where you can hear about things, you have connections to people that will consider you for tasks they know you will like, or are good at, or another contact may know about a task and refer you.

So yes you can act somewhat like a freelancer in an organisation, and with online social networks there’s more opportunity of finding work that you like…this is a good feeling.

This really isn’t radical is it?

Right now organisations don’t know who all their people are and what they are good at. So we have experts not being matched to the right task. On the other side we have experts not knowing there are tasks out there that match their interests. So at the moment organisations are wearing a blindfold, and can only see through a little bit. Online social networks lift the blindfold, and project managers and employees can find each other…it’s a win win for engagement and happiness in the workforce.

I’ve blogged about this before, and called it a role-based organisation. A modular organisation where employees gravitate to tasks that suit their expertise and interests. And best of all when in-between jobs, they are still getting paid.

A better known term for this is Subject Matter Networks. Below are a few video’s illustrating what I’m talking about ie. examples of cutting across silos (in the new flat layered enterprise) by looking up a profiles directory and discovering an employees talent (or hidden talent)…the employee now works on a task that best fits their talent and passion, and of course the business has got the best available person on the task. 

The Ask 

Working and collaborating at The McGraw-Hill Companies 

Andrew McAfee also talks about this (2min20sec), where he sums it up in Nelson Mandela’s words:

 "To let your spark of genius manifest itself"

 Dynamic Project Teams (slide 13):

Arise to enable flexible formation of teams to meet emerging needs, while highly utilizing subject-matter expertise

SME’s are recruited informally via professional relationships & communities

SME’s are identified through organizational connections

Contractor

If you take the example of an engineering organisation again, part of their staff are freelancers (they are not permanent employees). A person can choose to be a contracter (eg. engineer, document controller, project manager) ie. like an actor or cinematographer they don’t permanently work for one company, they just jump from job to job, hoping there’s not much downtime in-between. From a contractors POV you choose to take this risk.

John Hagel doesn’t think this means the whole economy is going to turn into a market of freelancers

AL: What will this lead us to, eventually?

JH: It’s going to lead to a fundamental shift in how companies are managed. I am a bit of a contrarian regarding the popular view about the impact of the Internet, which is that large companies will go away and we will all become individual contractors and free agents. I think large institutions in general still have a significant role to play, but it will revolve much more around the notion of helping people to accelerate their talent development.

So then I ask if your company is flexible enough can you act as a pseudo-freelancer within your organisation and get satisfaction from finding work you like, and that work also finding you. That is, can you work without the worry of needing to find the next job on your own and without the worry of needing to somehow supplement your self when there is down time in-between jobs. You certainly can. Engineering companies don’t just run on contractors, they have permanent staff that belong in business units and work on projects. As mentioned at the start of this post; in-between projects the company pays them till the next project comes along. In this interim time they gather in their BU and reflect, fix processes, innovate, but most of all the leads are doing business development and looking for new clients.

Your other choice is a true freelancer where the boundary of one organisation is not your limit, you have a much bigger playing field to find a project (I suppose much more opportunity to find something you like). But the downside is when in-between jobs you have to survive on your own; this is the choice with lower security.

The balance of permanent staff and contractors

From the organisations POV they would want a mixture of permanent staff and contractors. Having permanent staff means they carry the culture and goodwill that you promote to clients, and they also carry the organisational knowledge ie. they have been groomed, the company has invested in growing their talent. It’s good to have smart people permanently by your side. It’s also practical as when there’s a new project it’s much easier to ramp up and dip into your in-house talent pool. But it’s not viable for all your staff to be permanent as you may not be able to afford to pay them in downtimes, so access to contractors makes for a balanced approach.

Greg Satell explains this common sense:

…firms exist to minimize transaction costs. Anybody who has run a technology company in an up market knows exactly what he’s talking about.  It’s often much better to pay people a salary, even if they are idle some of the time, than to try to find freelancers whenever you need something done.

Alan Murray explains how the organisation is not good as the market in allocating resources for a given activity, and alludes to traditional command structures as the obstacle:

The corporation might not be as good at allocating labor and capital as the marketplace; it made up for those weaknesses by reducing transaction costs…It was simply too complicated and too costly to search for and find the right worker at the right moment for any given task, or to search for supplies, or to renegotiate prices, police performance and protect trade secrets in an open marketplace.

Resource allocation will be one of the biggest challenges. The beauty of markets is that, over time, they tend to ensure that both people and money end up employed in the highest-value enterprises. In corporations, decisions about allocating resources are made by people with a vested interest in the status quo. “The single biggest reason companies fail,” says Mr. Hamel, “is that they overinvest in what is, as opposed to what might be.”

The new model will have to instill in workers the kind of drive and creativity and innovative spirit more commonly found among entrepreneurs. It will have to push power and decision-making down the organization as much as possible, rather than leave it concentrated at the top. Traditional bureaucratic structures will have to be replaced with something more like ad-hoc teams of peers, who come together to tackle individual projects, and then disband

This really is a turning point; the organisation as being more effective than the market due to minimising transaction costs; and now with a more networked organisation it too can be as agile as the market in regards to resource allocation;where the best people are on the right job (whether they are known by leads, or gravitate to a job themselves), and the tasks of value can surface from the bottom-up (frontline) as well

Rex Lee calls this "You as a Service" (YaaS):

1. Scale…As big as a company is, it can’t possibly hire everyone. What if it needed one idea from one person and that was it. Would you hire them? Would you even consult with them? Even if a company could hire everyone, what kind of bureaucracy would be required? By tapping into things like Innocentive, individuals become their own services

2. Efficiency: For the same reason Ronald Coase won a Nobel prize in economics in explaining why firms exist. The need to vertically or horizontally integrate was spurn because of cost inefficiencies. It was simply more efficient to buy out the partners or hire them then it would be to create contracts with everyone you worked this. This is now changing. To the extreme there are now companies with virtually no employees such as CrowdSpirit.

You can now be a service. A thought source. A problem solver. A creative entrepreneur. And the globe is your marketplace. What a fascinating world it is when we can all hang up our own "Open for business" signs.

What about shared services employees?

So far I have talked about functional BU employees in a project-based organisation. But what about shared services employees within these organisations.

I don’t think this should be any different; the difference is that they are not groups that form to serve client projects directly, instead they are groups that support project workers; in doing this, part of their experience is working on internal projects of their own kind. For example someone in the HR unit of a global organisation may be one of 100 people. If there’s a new initiative about "onboarding", the online social network will help managers and workers find each other; meaning we have the best possible person leading the onboarding initiative, and that person is happy to a have a task that matches their interests.

Most of the time in a shared service like IT or HR, we don’t jump from one internal project to the next. Rather we have our everyday tasks, and also specialise on an internal project task. Where this can start to weaken is when a person is on too many tasks, leaving them no-time to do their everyday tasks. 

This can cause fatigue.

Let me go a step further; what about if HR have an internal task that requires someone from IT to do substantial work on the task. If the task itself doesn’t have a charge code then the IT manager is paying the IT person to do that task rather than the HR Manager. This is what organisations are all about, we have functions and come together to achieve things. But what if that IT worker is over extended ie. their manager lends them to work on too many cross-functional tasks. Both their everyday IT tasks will suffer, as well as those cross-functional internal tasks, as they just can’t spread their time.

I find this is the problem with swarms being an informal practice; when the swarm is not funded or resourced properly it suffers. The IT worker may let the task down, and the IT worker also is not keeping up with their usual daily tasks.

So if we are going to swarm we need to officialise this concept.

Why, because time and resources get abused, and cracks can start to appear when the internal task does not have a charge code.

Bertrand Duperrin puts it this way:

…businesses don’t know how not to pass a local cost along to the whole organization since everyone has to justify the way the allowed funds are used…businesses don’t understand free across its departments.

Luis Suarez covers this topic in a video (22mins) where he says he often works on tasks on other teams but does not get financially compensated, and alludes to HR needing to pay attention to keep up with the way we work now. He talks about the potential intangible benefits ie. if in the future he is looking for some work he will have goodwill with those he has helped out in the past (he will have demonstrated his competence and character) and they more often than not would help him out. But it may even be that your job security is ok, all you need is some expertise outside the skills of your team…ah yes reciprocity.

Luis is asked a question (29mins) about what your boss thinks about you juggling extra work, and what if it exhausts you. Luis says it’s ok as long as it doesn’t get in the way of his main job. In the end the person who issues his pay slip is the tasks that take priority. I think this could be more progressive. Yes the first step is your boss mainly caring that you perform and deliver, rather than trying to squeeze out every moment of your presence. If it makes you feel engaged, fulfilled, and getting your brand out there to work on other tasks, etc…then go for it. This is the first hurdle that I now hear many workplaces are jumping over cleanly. 

Like I mentioned above; where the progression needs to be or thought about is that we get fatigued with all these tasks (I’m on that committee, I’m in this online community, I’m helping out her on her task, I’m answering a question over here, I’m in a task force initiative over here, etc….) Sometimes it’s not so easy to relax your effort on a task outside your main job as your involvement may have committed you somewhat. But since your boss pays your pay slip you have no choice and as a result these other tasks suffer. Quick help for others like answering questions or showing them how to pretty up their powerpoint is not what I’m talking about. I’m talking about those other tasks you may do on other teams that may soak up a portion of your time over an extended period. 

What’s the solution? Part of it is what Bertrand says about passing on local costs. But even if that other team are willing to pay for your temporary help, is the organisation agile enough to do this sort of on-the-fly resourcing. I think we need to see organisation’s have more capability to deal with this…more job rotation, multi-skilled workers…

What I’m getting at is an evolution where we lower the constraints so the future of work-where we do that swarming type thing-can flourish.

I spoke about the above here and here, but you needn’t read it as the concept is covered in this post. 

Do we get paid for one-off help

Something I briefly mentioned is swarming around a problem; but what if this coming together is not really a task yet, or may not ever be a task, it’s just a problem that will be solved with the right answer (the questioner may then go on and implement, or indeed they may need the help of the answerer). We have talked about the notion that a person gravitates to stuff they have expertise in, and is then able to work on that task (given costing is worked out, and given they have time away from their every day tasks-or perhaps other resources can fill the gap in the everyday tasks till they get back). It’s kind of a shuffle isn’t it.

What if the answerer has given an answer and the questioner does not require them to do anything further, then what has happened here is the answerer has helped them for free. Why do this if you are not getting paid for it?

The interaction may have had the potential to lead to work on a paid task. If not, then you have helped someone out who appreciates your touch, and will reciprocate where possible in the future. The other thing you have done is you were watched by lots of people when you answered the question…the metaphor of an applause is comments and ratings, or perhaps not much was said, but none-the-less you will be remembered by all these listeners…by participating you are making yourself known and promoting what you are good at, and this is going to help get you future work. Knowledge sharing is power. I think this intrinsically motivating approach is enough, I don’t think we need to turn this concept into a knowledge market. Again this relates to what Luis was talking about above in relation to what I call goodwill.

I expand on this point in my post, Measuring employees on the quality of their work and gifting based on how well they utilise their online network.  

Ad-hoc teams of peers, atomic-model, role-based, freelance, talent networks, temporary groups, ronin, crews, flocking, social teams, swarms, value networks, communities of experts, circles of influence, innovation labs, sand dune teams, dynamic project teams

We have talked about freelance work, and the ability for permanent staff in project-based companies to act as if they were freelancers within their own company. The difference being the latter is supplemented by the company in-between jobs. Another point depending on the company is the latter may not be choosing their own jobs, they might be chosen for them; unless they are the type or organisation that creates the conditions for this to be enabled by allowing employees to connect enterprise-wide in an online social network.

The is how this new organisational model works. Rather than people being stuck and immovable in a functional based model, the organisation has another layer or capability to operate as a task-based model. That is people find work they like, or the best people in the company swarm around a problem, assemble to solve the problem, then buzz away to the next task, initiative or problem. 

This type of operating is quick team-based, but is different to how we think of teams. These type of swarm teams are not long-term, people may not know each other, and they only exist to mend a problem ie. they don’t exist just because…they are not an existing team of experts.

Swarming is not the only name they go by, the following excerpts describe the many names for this type of operational model.

Irving Wladawsky-Berger related to a comment Tom Foremski made on one of his earlier posts referring to this as the "atomic" model (like my film industry example above, Tom too alludes to the "Hollywood model"). This is not in relation to acting like a freelancer as a permanent employee, but instead he is referring to the true notion of a freelancer, as he mentions, "why having them sitting around on salaries in-between jobs":

“In some ways, I see your post-retirement life as being somewhat futuristic, in that it will be the way many people will be working in the future.  It’s what I call an "atomic" model - collaborating with others on specific tasks/projects and then dissolving those collaborations as you work with others on different projects. In some ways, this is the way Hollywood has been working for decades.  And it’s also one that I increasingly see in Silicon Valley.”

“It’s a model that increases individual productivity and also organizational productivity because you bring in consultants/experts for specific tasks.  Why have them sitting around on salaries in-between projects?”

“You’ve retired from the old style of working and you are now pioneering the new style of working :) "

Irving describes his new work model (via Luis Suarez’s Intrapreneurship post)

I have transitioned from being an executive working full time at IBM to my present position as a self-employed professional associated with a variety of institutions.  Roughly speaking, two thirds of my work is spent consulting on innovation and technical strategy, primarily with IBM and Citigroup, but now and then with other companies as well.  A quarter of my time is spent with universities, primarily MIT, Imperial College and SUNY’s Levin Institute.  The remaining time is spent in various other activities, including boards and government panels.

People often ask me what I have been doing since I retired from IBM, and when I tell them, they typically say that it sounds like I am busier now than when I had a full time position.  I generally answer that while I am indeed quite busy, being a self-employed professional is markedly different from working full time at a large company like IBM, both in obvious and subtle ways. 

My time is now my own.  I have a lot more flexibility and personal choice in what I do and how I spend my days.  The boundaries between work and personal life, already very porous when working at IBM, are practically non-existent.

But, as a self-employed individual, I am also on my own.  While the various institutions I work with provide me some degree of support, their infrastructure and processes are geared to support their full time employees, not part-time professionals and contractors.  I thus have had to come up with my own infrastructure and processes suitable for my present distributed work style.

From here on we are talking about the swarming within organisations that I mentioned earlier (ie. pseudo-freelancing within a company, or basically choosing work you like)

In a post blog post I quoted Margaret Schweer talking about this shift to a role-based organisation, where talent is shared:

Many of us are transitioning away from job to roles based on work for some portion of our organization. This is an important paradigm shift for leaders – ownership for talent is shared. Talent needs to be flexibly deployed against the areas of highest value for the organization.

The ability to structure work and talent in a flexible fashion increases the organization’s ability to rapidly and effectively respond to needs in times of crisis or opportunity.

The organisation still has the hierarchy network formation, but it also has a talent network formation. Hierarchies may be a good model to win clients, define, and manage the work, and the talent network are a good model to form the team and actually do the work.

This approach is like an ecosystem where both managers and employees have access to information and people. BTW - I really don’t like the idea of looking at this from a big brother perspective of employees being slotted into boxes.

Stowe Boyd talks about how being a freelancer enables him to pick and choose his work, to do work that has meaning (the purpose behind the time and effort we put into our work) and then he ponders if this can happen within organisations (which is the focus of this post):

Speaking personally, I am a long-time freelancer, and I work with a wide variety of clients. But I am motivated to find meaning for my actions through work (as well as extra-work activities), and I select projects based on how they line up with my abiding motivations.

So this begs the question: Can individuals — including people working in companies — come together on ad hoc projects, projects of limited duration, and still be aligned with their meaning for work?

He then points to thoughts by Neil Perkin on ad-hoc talent networks:

"Part of the reason that this is so interesting is that it is symptomatic of a broader trend – the rise of talent networks. In the case of Co:, the founders describe the agency as a ‘brand studio’, likening it to a movie studio that pulls in talent to work on specific projects, facilitates a good result, and provides the environment and the infrastructure for effective collaboration. One of the founders, quoted in the New York Times, talked about how “teams are formed around individual client needs, and when those needs are satisfied, the team is dispersed”.

Relentless digitisation and the recession have combined to create an environment in which the value of much of what we have known is depreciating, and which increasingly requires a culture and a pace of innovation that is consistent with start-ups. Organisational value is shifting from protecting knowledge assets, to encouraging knowledge flow. In ‘We Think’, Charles Leadbetter said: “In the past you were what you owned. Now you are what you share”. New models are springing up that follow a philosophy where access trumps ownership. Assets are increasingly about relationships."

Stowe moves on to talk about swift trust and temporary groups ie. groups that assemble for a task, but don’t have a history of trust or formal coordination, yet they are successful. For me this is because each person is happy within themselves as they are all doing what they like…basically happiness is contagious and can make happy groups. Also it’s not about the group it’s about the task. ie. we usually have pre-existing groups that do tasks, and now this is turning this upside down by saying we have a group that has formed around a task, and will then dissolve.

He points out that the temporary groups approach (and the Ronin, as he calls the freelancers) is kind of the opposite of past hierarchical approaches ie. less chance of power play, and low cost experimentation and agility (Clay Shirky often talks about traditional structures going for the less risky, rather than potentially best approach)

Increased Agility — A company that can react and quickly act to changing conditions has to possess a different sort of balance…a company can bring together short-term teams of specialists to attack new opportunities, and if they fail, they can do so quickly, at low cost, and simply disband the team.

Swift Trust — Companies can avoid the high and seemingly inescapable costs of internal politics with permanent employees struggling for power and autonomy as soon as a hierarchy is created. 

…impermanent teams can come together and accomplish projects with the least amount of politics, because a/ the participants are all aware that the project is of limited duration, b/ the team members are able to assume functional roles based on their previous experience with a minimum — or zero — training, c/ the project is based on distributed, complex, non-trivial tasks that require deep expertise, and ongoing coordination or work activities, and d/ people can suspend their need to build deep trust because it is a project comprised of other ronin (freelancers).

…this non-convergence, this lack of long-term collective agreement, is not a detriment: it is in fact the reason that the friction in short-term projects is so low. Because the participants are only cooperating as short-term ‘connectives’ — when considered in any timeframe larger than the duration of the project — they avoid the social inertia of forming long-term ‘collectives’…

Dave Snowden alludes to a common concept of swift trust in his concept of "crews"

A crew works because its members take up roles for which they are trained, and where their expectations of the other roles in the crew is also trained and to a large extent ritualised.  This means that people can assemble into a crew without the common forming, norming, storming & performing cycle.

Michael Lissack calls it "flocking":

Flocking is the ability of the organization to recognize good opportunities and to flock resources around those opportunities — much as birds in an unselfconscious and reflexive way will rotate the leadership of their flying wing as one bird gets tired and another represents the “next hope.” Having the ability to flock is having the ability to take advantage of opportunity. This is much easier said than done.

Boris Pluskowski calls it Social Teams:

…we “exist” as a community, but we “achieve” as a team

“Social Teams”…members may never have met each other, but nevertheless choose to work with each other to achieve a mutually desirable goal or function.

Social Teams are not top-down, nor bottom-up; they can be purposely set-up, or self-formed by team members; they can exist in purely social settings or as corporate sponsored groups.

They are a collection of individuals who have a common understanding of the “game they’re playing” (ie the team’s purpose); know in which goal they’re trying to score in (ie have a shared understanding of what ‘a win’ looks like); and are collaborating together to achieve that aim.

They incorporate the structure of a traditional team, with the social contract of a community.

Deb Lavoy posts about assembling for a task and then dissolving; she calls it a move from teams to swarms:

…organizations are transforming ever rapidly from institutions where people support processes and technologies, to one where processes and technologies support people. People are, authentically now, the actual value of and infrastructure of the organization. We solve problems by bringing the right people to them at the right time. The cross-functional team is now such a fixture in our workplace that we forget that 10 years ago it was a big deal. The idea that a team is not defined by a specific organizational structure is finally so accepted a truth that it hardly stands mentioning now. We know that differing perspectives, give and take, mutual analysis and common understanding leads to better, faster learning — which means better, faster outcomes.

But as our concept of team moves from a predefined structure to a ” swarm,” the way we interact personally with each other, within teams, among teams and the role of management is changing in fundamental ways. New values and new skills are needed to flourish in this fluid environment.

Verna Allee calls these formations value networks:

The true shape and nature of collaboration is not the social network – it is the value network. Value networks are purposeful groups of people who come together in designated roles to take action or produce an outcome. Only through the power of value networks can we address our complex issues – together – and create a more hopeful future.

Padmasree Warrior calls them ad-hoc communities of experts:

At Cisco, we believe that the rigidly structured silos that were traditionally put in place in most enterprises will give way to more fluid, ad-hoc communities of experts. Increasingly, companies will rely on Collaboration Networks that bring together “clusters of experts” to get critical projects completed. These groups will form dynamically to achieve a shared outcome. This self-organizing cycle repeats itself on an ongoing basis, as the need arises. It’s both efficient and effective, in part because experts are drawn to projects and are thus motivated — rather than being “assigned” in a top-down fashion

Tara Matthews (via Luis Suarez calls them dynamic project teams):

Dynamic project team. A group of people where some members stay the same, but most members come and go during the life of the project, working closely together toward a common deliverable that is a job related focus for its members.

Slide 4 from Luis "Collaboration is changing from stable teams to groups where membership is dynamic - Mortensen & Hinds"

Slide 8 from Luis "A Social Business is…Creative - allows the right mix of talent and information to come together to deliver new insight"

Keith Sawyer calls then innovation labs and talks of J. Richard Hackman who calls them sand dune teams: 

I tell how W. L. Gore developed the Elixir brand of guitar strings, with a team that formed spontaneously and unofficially. In Chapters 8 and 9, I describe many companies that create temporary, cross-disciplinary teams to foster innovation (I call them “innovation labs”). Now, I’ve just learned that the leading guru of teams research, J. Richard Hackman, believes that these improvisational, emergent, and fluid teams are the wave of the future.* He calls them “sand dune teams” to indicate that they are impermanent. His key points echo my 2007 book: 

These teams are best for “fast-changing contexts in which surprise is the rule”. They often emerge in emergencies (There’s a lot of research showing the role of improvisation in emergency and disaster response; in Group Genius, I begin Chapter 2 by telling a story about the 1980 Naples earthquake). They do best when they operate in organizational units of 30 people or less, so that “unitwide norms and routines” can be shared

I like how Larry Hawes speaks about these swarms, as he refers to the concept of tasks being realised not only in a top-down way, but also from the frontline. For example a bunch of workers who are on the frontline communicate to managers a gap or a pain point, and are given time and resources to assemble to fix that gap…the manager being an enabler.

I believe we are nearing the time when entire organizations will make that same shift of perspective. Hierarchical command and control structures already have (mostly) given way to matrixed organizations. The next step in organizational evolution will be the formation of networks of individuals who work together to solve a specific business challenge, and then disband. The organization will support their endeavors by providing the assets and services listed above. Organizations will endure only as long as they can continue to form networks of knowledge workers and supply the assets and services those workers need.

Keith Sawyer gives an example of bottom-up created tasks by way of ICU Medical, Inc:

These self-forming and self-managing teams came up with better ideas than any one manager could have. To take one example, one of the plant workers thought that the forklifted delivery of parts from the warehouse to a molding site was overly inefficient. He got some colleagues interested, and they formed a team to re-examine the manufacturing process for the Clave, a top-selling product. Six months later, they introduced a new process that is saving the company a half-million dollars each year. In the new company culture, teams often are allowed to implement their ideas even if top executives are opposed. Dr. Lopez, as the CEO, has always retained the right to veto a decision, but years later, he still hasn’t done so.

Vineet Nayar, CEO of the Indian IT services company HCL has written a book on employee autonomy [video]:

The era of employee empowerment is on us and businesses need to harness the skills of their workforce to improve productivity and meet customer needs. This is created by giving front line employees the responsibility to take action that will benefit the customer without layers of bureaucratic approval.

Vineet…is gaining recognition for transforming the business through a radical ‘Employees First, Customers Second’ philosophy. He talks about the value zone being where customer value is created. He says:In traditional companies, the value zone is is often buried deep inside the hierarchy and the people who create value work there.The value zone in the first wave was on the shop floor. 

For more on this type of frontline autonomy or perhaps the lesser frontline continuous improvement, there’s no other than the Toyota principle.

So where does this lead, it means there’s a shift. Yes people are being matched to tasks, and finding their own…everyone’s happy. But they are also initiating the task themselves (which have to be approved), which is different to the managers setting the tasks.

Rosabeth Moss Kanter says:

Today, people with power and influence derive their power from their centrality within self-organizing networks that might or might not correspond to any plan on the part of designated leaders.

Circles of influence replace chains of command, as in the councils and boards at Cisco which draw from many levels to drive new strategies. Distributed leadership — consisting of many ears to the ground in many places — is more effectives than centralized or concentrated leadership. Fewer people act as power-holders monopolizing information or decision-making, and more people serve as integrators using relationships and persuasion to get things done.

Employee happiness aside what we are talking (which has been in the air for 50 years) about here is optmising our absorptive capacity; take it from Michael Lissack:

Organizations with high levels of absorptive capacity will tend to be proactive, exploiting opportunities present in the environment. Conversely, organizations with modest absorptive capacity will tend to be reactive, looking for solutions to problems as they arise

ADDED 5-10-11 - oDesk video - The future of work

Project teams at work are beginning to resemble movie production teams

Independent individuals with unique talents get together to work on a company’s project

At the end, they all go their separate ways. They might work together again in the future. They might not. 

What about leaders?

I’ve already mentioned Vineet Nayar; next look no further than W.L. Gore for the future of leadership, either watch this video of CEO Terri Kelly (and another) or put a smile on your face by reading the excerpts below:

Our leaders have positions of authority because they have followers…we allow the voice of the organization to determine who’s really qualified to be a leader, based on the willingness of others to follow…One of my associates said, ‘If you call a meeting, and no one shows up, you’re probably not a leader, because no one is willing to follow you.’ At Gore, the test of leadership is that simple: are others willing to follow you? We use a peer review process to identify the individuals who are growing into leadership roles. (snippet)

…our associates, who are all owners in the company, self-commit to what they want to work on. We believe that rather than having a boss or leader tell people what to do, it’s more powerful to have each person decide what they want to work on and where they can make the greatest contribution. But once you’ve made your commitment as an associate, there’s an expectation that you’ll deliver. So there are two sides to the coin: freedom to decide and a commitment to deliver on your promises. (snippet)

Our associates get to choose what commitments to make. If they didn’t know they’re going to be evaluated by their peers, they might be tempted to take on an assignment that is personally interesting to them, a hobby, but one that’s not important for the company. But instead, every associate is constantly thinking, ‘I want to be viewed as making a big contribution to the enterprise,’ so they’re constantly looking for opportunities that will leverage their strengths, and that they’re passionate about. So there’s a natural, built-in pressure: every associate wants to work on something impactful. (snippet)

Typically, an associate will be evaluated by 20 or 30 peers…You don’t evaluate people solely on the basis of what they’re doing within their team, but in terms of the broader impact they may be having across the company. And then beyond their contributions, are they behaving in ways that are collaborative? Are they living the values?……it ensures that real talent gets recognized. This system avoids the problem of paying someone more because of seniority or title. No system is perfect, but ours levels the playing field and allows real talent to emerge and get compensated accordingly….…we ask our associates to view performance holistically, in terms of someone’s total impact, versus focusing on a few specific variables (snippet)

A maverick (which is the title of his book-read the first 6 pages-and see an extended video or some shorter one’s here and here) of this style of leadership and self-organised employees (the real enterprise 2.0) is Ricardo Semler from Semco:

  • Every new management hire is interviewed by people who would report to him. If they don’t give him an okay, he doesn’t get the job.
  • During annual salary review each person is given a choice to decide his new salary level. He is provided with information about what others at similar level are getting within and outside the company. If he asks for an exorbitant raise, management does not say no. But he has to face the peer pressure because his salary is going to affect profit share of others in the business unit.
  • Same applies to expense reports. If he decides to stay in a five-star hotels and others in similar situation normally stay in a three-star it is known to others and the peer pressure works.
  • All the employees have access to financial statements and training is given to each person on how to read the balance sheet.
  • Each new team can decide and buy the furniture they would like to use.
  • Each employee has a vote in important decisions affecting them like where to locate the new plant out of multiple choices.
  • In short, employees have great freedom to make decisions. They are encouraged to have all the necessary information to take a decision. As a result they also have the responsibility for the decision because their actions are visible to all and those who are affected put the pressure either encouraging or discouraging such actions.

His focus is Treat employees like adults:

We simply do not believe our employees have an interest in coming in late, leaving early, and doing as little as possible for as much money as their union can wheedle out of us. After all, these are the same people that raise children, join the PTA, elect mayors, governors, senators, and presidents. They are adults. At Semco, we treat them like adults. We trust them. We don’t make our employees ask permission to go to the bathroom, nor have security guards search them as they leave for the day. We get out of their way and let them do their jobs.

Another non-traditional leadership style and culture is at Netflix:

Our model is to increase employee freedom as we grow, rather than limit it, to continue to attract and nourish innovative people so we have better chance of sustained success

And let’s not forget Google:

Google engineers are encouraged to take 20 percent of their time to work on something company-related that interests them personally. This means that if you have a great idea, you always have time to run with it. It sounds obvious, but people work better when they’re involved in something they’re passionate about, and many cool technologies have their origins in 20 percent time, including Gmail, Google News

Let’s not forget IBM either; and back to Luis Suarez’s slides and video, where he talks about Social Business. But in particular Luis talks about how online community members are volunteers and alludes to taking a leaf from this community approach to the real work approach where knowledge workers volunteer, or moreso can have the freedom to choose projects and tasks where their skills and passion best fit. This really ties in with my past post where I talk about community-ship.

I believe WorldBlu is where you will find more of these progressive companies. 

Steve Denning has a lot to say in this shift in the meaning of leadership:

Principle #2: New role for managers: From controller to enabler

Focusing on continuously adding new value for clients requires a change in the way work is carried out, because a traditional bureaucracy is not suited to innovation. It was designed to produce consistent performance from largely non-skilled workers. To reach the new level of performance, the organization has to empower those doing the work in self-organizing teams that are responsible for deciding how the work is to be done. The result is a dramatic shift in the role of the manager from controller to enabler. 

Organize work in self-organizing teams: The default model of doing work shifts from individuals reporting to bosses, to organizing work in networks of self-organizing teams who regard their clients as “the boss”, not the manager. The teams are responsible for deciding how much work to attempt in any cycle, and how to do the work. 

Transmit passion for the goal: People only give their very best if they believe that it is worthwhile. A generic form of a compelling purpose is delighting clients. The manager’s role is to create meaning at work (the purpose of the whole organization as a whole is to delight clients) and meaning in work (the purpose of each team in each iteration is to delight its clients). The manager must articulate the goal with clarity, consistency and passion.

Transfer Power: Creating self-organizing teams that unleash the talents and creativity of their members requires that management transfer power to the team to decide how to go about the work for the duration of the work cycle. The risk involved in transferring power to the team is manageable as a result of the protections offered by dynamic linking: by working in short cycles, nothing can go too far wrong. In this way, performance is given priority over predictability—the opposite of the bureaucratic practices of traditional management.

Hold the team accountable: The transfer in power is conditional on the team actually delivering on delighting clients in each cycle. The transfer of power is thus an offer, for which the team must accept the responsibility to deliver. Then in due course the team is accountable for delivery. It involves creating a setting where a team has an appropriate role in deciding how much work can be done and in removing impediments so that the team gets on a steadily improving trajectory. After standing back and letting the team get on with the job, the team is held accountable for the results as determined by the client. 

Thinking about the future of work

Others like Rachel Happe include this employee flexibility in their future of work pondering:

Employment becomes a cross between a long-term commitment and free-agency: The organization provides employee overhead (benefits) in exchange for a commitment to work a minimum number of hours on organizational projects.

…Managers no longer ‘own’ a functional piece of the business but either manage a group of employees to help them choose projects and navigate their career or they manage projects.

…Employees are free to self-commit to projects for which they are interested and have time. Project managers define project roles, time needed, and associated pay and are responsible for recruiting team members and managing the project to completion…

Actually I’ve noticed that my notes that are in Rachel Happe’s link above is a summary of the thinking in this post.

JP has much the same to say:

1. The person will select the “task”, rather than be given the “task”

Ever since the inception of the modern firm, people were given tasks to do in a prescriptive, deterministic manner. Initially this made sense, since firms were built on industrial-revolution models, and linear workflow was the norm.  But that was for a different time, and the environment has changed completely. Talent is at a premium…The most precious asset of the knowledge-worker enterprise is the knowledge worker, her human and social capital, her relationships and her capabilities. It makes more sense to expose knowledge workers to problem domains and then giving them the resources and tools to solve those problems.

3. True team-based work will become the norm, not the exception.

For decades we’ve been talking about teamwork in the enterprise, but that’s what it’s been for the most part. Talk….The “team”, in practice, is distributed across different departments, functions, locations. And the very structure of the firm militates against teamwork, since these departments, functions and locations tend to optimise within the department, function or location. That optimisation is often underpinned, even accelerated, by the reward system in place, which places a premium on the results of such local optimisation. Interdepartmental cooperation and collaboration is, sometimes unintentionally, sometimes very much on purpose, made difficult.

JP also recently re-iterated the requirements for the future of work (the real enterprise 2.0):

Work is changing;..too often, we spend time exception-handling as the squarenesses of the pegs that come our way, stoutly and solidly resist our ability to place them in the roundnesses of the process holes we built to receive them

Hierarchical structures were the most efficient way of getting things done: deciding what’s to be done, allocating the tasks to people, giving them the resources needed, sending and receiving the “orders”, aggregating news of progress, dealing with the “conflict” of change, monitoring progress, intervening as required. This is not the same for knowledge workers; often, such decisions are better taken by domain experts closer to the “coalface”. Overall vision and strategy still tend to get set by leaders and leadership teams, but these are leaders, not managers, with the responsibility to do just that: lead.

As a result of these trends, there are new demands on the enterprise. Knowledge workers need smarter ways to discover what needs to be done, the context in which to do it, the tools available, past learning. They need smarter ways to discover potential team members, people with the right mix of skills to carry out the tasks. They need better dashboards to tell them about their operating environment, external and internal stimuli and feedback loops. They need more effective ways to train for all this, to learn the patterns rather than the processes, so that they can apply their personal and collective intelligence to solve the problems they face.

Oscar Berg describes his running environment; the way that his network and technology enable him to fulfill and optimize his running. But he also mentions that this is not possible without the fundamental drive:

…it couldn’t have been created without a deeper understanding of what motivates people and how to design an environment that triggers the right behaviors.

So the bottom line is this: If the environment described above can turn almost anyone into a runner, we can be pretty sure that a work environment that is designed with an understanding of what make people more motivated, collaborative and productive at work, and where performance models and management practices are adjusted accordingly, can turn an underperforming business to one that thrives and outperforms its competitors.

Let’s conclude with Stowe Boyd:

In this not-too-distant future businesses may principally be organized around helping every employee find and achieve their personal meaning for work, instead of trying to indoctrinate workers to a corporate agenda.

Think of a playground. When a kid approaches a play ground they really don’t need their parent to set their task (play on the slide) or find an existing task and involve them (build sand castles with those children over there), instead within the boundaries and purpose of the organisation employees can find their own tasks. Will the future of work become more like the playground where you are expected to find your own place and tasks, and leads approve, enable and coach them.

Hang on there’s more…

Stowe points to a post by Rawn Shah on the future of work 

The autonomy to choose who to work with and what projects to work on is going to become the basis of a new Work Bill Of Rights. Freelancers have that choice inherently, since they simply can turn down work with potential employers. Inside the worksplace, full-time employment in a social business will be based on this degree of freedom.

This points to a paper where Tom Malone talks about cheap information access as a pre-cursor or reason that flexible work can happen…I think we can add online social networks as an ingredient:

I think we are in the early stages of an increase in human freedom in business that may, in the long run, be as important a change for business as the change to democracy was for governments. This is happening because cheap communication lets more people have enough information that they can make sensible decisions for themselves instead of just following orders from people above them in the hierarchy. And that means we can have the economic benefits of large-scale enterprises, such as efficiency and scale, and at the same time have the human benefits of small scale, such as motivation, creativity and flexibility.

I’ve covered Andy McAfee’s thinking on this before.

What Rawn has to say:

We still realize that there are significant benefits of working in groups and organizations, but many now realize that the pendulum swung too far to force work behavior to fit into the limitations once ascribed by the lack of communications, geographical location limitations, growing employee bases, diversity of job roles, and on measuring individual contributions to completed work. The forces of automation, communications, globalization, and competition have created practical solutions to minimize or eliminate many of these.

What a way to finish with Rawn’s description of flexible work employment (this is the person who works within an organisation but as the freedom to select tasks)

Actually how about we finish with the impact and future of freelance work by Sara Horowitz (via Stowe Boyd)

Everywhere we look, we can see the U.S. workforce undergoing a massive change. No longer do we work at the same company for 25 years, waiting for the gold watch, expecting the benefits and security that come with full-time employment. We’re no longer simply lawyers, or photographers, or writers. Instead, we’re part-time lawyers-cum- amateur photographers who write on the side.

Today, careers consist of piecing together various types of work, juggling multiple clients, learning to be marketing and accounting experts, and creating offices in bedrooms/coffee shops/coworking spaces. Independent workers abound. We call them freelancers, contractors, sole proprietors, consultants, temps, and the self-employed.

And, perhaps most surprisingly, many of them love it.

This transition is nothing less than a revolution. We haven’t seen a shift in the workforce this significant in almost 100 years when we transitioned from an agricultural to an industrial economy. Now, employees are leaving the traditional workplace and opting to piece together a professional life on their own.

Given this is the trend; if organisations want to attract and keep talent (which impacts on performance, or moreso, which is the lifeblood of the organisation in the new era-remember we have gone from people following instruction manuals to knowledge workers applying talent to situations as they arise), they need to offer this type of scenario where employees can act as pseudo-freelancers within an organisation.

That’s the end of the post!!

 

HERE’S SOME RELATED TOPICS

Personal Outsourcing

Personal outsourcing: For the first time, employees all up and down the line have access to information they need to do their jobs better, advance companies, and advance their careers.  John Schmidt so accurately described it as “personal outsourcing.” Unlike the traditional model for outsourcing — firms contracting out functions or processes to an outside firm — “individuals are starting to outsource their problem-solving and their own professional development,” he says. “They’re leveraging things like wikis, blogs, other collaboration events to collaborate in real-time with other individuals.” IT professionals go to Google, Wikipedia, and other online sources of support, Schmidt says. “They write out their question in their blog and look for their community to respond and help them. …they extended their network of peers to outside the four walls of their company. …they’re taking their problems and their professional challenges to the world.”

- Joe McKendrick

 

Billable time

…time sheets tend to create an implicit acceptance that agency labor should be bought and sold as a commodity. This conflicts with what most agencies say they sell — they say they sell “solutions” or “innovations.” But in this way, they are very similar to temp agencies, which sell nothing but the labor of their temp workers.

If your daily practice of categorizing your time into “billable” (good for the company) and “non-billable” (cost for the company) then it is arguable too that you internalize these goals. You believe it necessary to be sufficiently “billable” for you and the company to succeed. But what of the many profitable industries hire workers that are not “billable” at all? How do they survive? If profitability were about billable hours, then many high value-add industries such as pharmaceuticals, investment banking, and oil & gas would simply go under.

Sam Ladner

Culture – Did Michelangelo get paid by the hour or by the job?

Busyness vs. Burst: Why Corporate Web Workers Look Unproductive

Small Firms, Big Lawyers: The Real Reason for Timesheets 

Introduction to “Agency Time”

Billable Hours Presentation

The Real Reason for Time Tracking Systems

Is “hiding” time an act of resistance? A paper presented at ILPC09

Ladner, S. (2008). Laptops in The Livingroom: Mobile Technologies and the Divide Between Work and Private Time Among Interactive Agency Workers. Canadian Journal of Communication, 33(3), 465-491.

Ladner, S. (2009). “Agency Time”: A Case Study of the Postindustrial Timescape and Its Impact on The Domestic Sphere. Time and Society. 18(2/3). 284-305

 

Gig Economy

…a transition away from measuring performance by your sheer presence and instead measuring that same performance based on the results you provide and deliver, resulting in the elimination of the traditional work hours.

Luis Suarez 

The Freelance Revolution

The 21st century workplace: moving to the edge 

Do we need defined hours of work any more? 

Do We Need Defined Work Hours? 

Smashing The Clock  

The Freelance Surge Is the Industrial Revolution of Our Time 

CNN.com: Are Jobs Obsolete?  

 

ADDED - A Google+ discussion here 

September 13, 2011

Measuring employee’s on the quality of their work and gifting; based on how well they utilise their online network

"When an organization doles out bonuses, raises, awards and promotions based on individual contributions, what’s the carrot for social participation?

I, for example, am mainly measured by my individual efforts: how many customers I work with who go on to buy my software; what leadership roles I fulfill inside and outside the organization; what assets I create for others to reuse. This is all right and good, for how else can an individual be measured"

- Gia Lyons

Will sourcing my network for help, reduce the measure of assets I produce, if so I will produce something of less value on my own, at least I get all the credit and a bag of carrots?

This is a generalisation, we are all wired to socially connect, some more than others, (in fact we don’t survive unless we build horizontal relationships and help each other out…think about who helped you iron out an issue on your recent spreadsheet, or who helped you find a person or locate information last week) but this natural behaviour is impeded by organisational design constraints (ie. time should ideally be spent on our own tasks).

Gia explains what prompted her post. She was contemplating whether to go the social route on a task or to keep it to herself, as she isn’t measured on how well she uses her network, she says:

"…there is a direct correlation between the number of assets I create in a quarter, and my quarterly bonus…"

This is not about engagament and what’s in it for me.

And it’s not about incentives to participate; what this is about is recognising people for how well they work based on utilising their network (MIT study found that in one organization the employees with the most extensive personal digital networks were 7% more productive than their colleagues).

And something more deeper than ratings, which I covered in my post, The ROI of time spent helping others, and performance reviews

Will how well I use my network to tap into talent to produce that report be recognised, compared to just using my team resources?

Gia explains:

"What’s missing is a measurement of how well I use my network…how do we measure a person’s prowess at making their individual contributions better because they knew who knew what, and had a relationship with them such that they could tap their expertise…whether directly or through their social contributions, at a moment’s notice?"

Now we are talking about being recognised and measured for how well we use our network to deliver our requirements.

Coupled with this is the time spent building your network, and building and maintaining relationships. For more see my post, People who invest in creating a relationship with you are rewarded with your experienced POV

Basically you need time to spend using social tools to get to know people so you can use them properly.

Here’s how Gia puts it:

"To network, one must be social, must participate in online communities as well as offline, must spend time getting to know others and letting others know them.

Aha. Being social requires a stiff price: spending our most precious commodity, Time.

So really, we are asking people to spend precious time to do something for which they are not measured."

And her conclusion:

"Fix this, and you will have removed a major obstacle to the inside-the-firewall business adoption of social networking and productivity behavior."

It’s a fact that we utilise our networks in an offline way to get our work done. Now we can also do this online. 

But does this mean we now need a way to measure this just because we can see it? Or have we always wanted to recognise people for how well their network works for them, only we had no way to do it?

Or is the reason a tactic ie. a way to increase adoption ie. the more we recognise contributions, the more people participate?

I think it’s all of these, and also a way to encourage cross-silo awareness and collaboration. 

Look at the reverse of this. We take the time from our tasks to help others on their tasks, as this is reciprocated or perhaps this is the organisational culture. Our bosses understand that even though they pay us and give us time to deliver our tasks, that sometimes they are actually paying us to help out others…as long as it’s not detrimental to our own tasks, or our health.

Given this do we need to be measured, not just as Gia puts forth on how well we source and utilise our network to deliver our work, but also how frequent and valuable our gifts to others are.

I always use the quote by Bertrand Duperrin:

"…businesses don’t know how not to pass a local cost along to the the whole organization since everyone has to justify the way the allowed funds are used…businesses don’t understand free across its departments."

Which is similar to Prems notion of Social collaboration:

"Where people collaborate outside of the contractual obligations? Which means outside of the role structures & job descriptions in the organization? Typical of a matrix organization, no? What do you think? What are your views on ‘social collaboration’ and ‘role power’ in a collaborative enterprise (a bit more complex than a matrix organization)?"

I think this is a variation of Google 20% time or non-commissioned work or cognitive surplus. In that model you are free to spend some time to work on your passion, whereas I’m still talking about regular tasks set by your unit…but what I’m getting at is that your boss is ok for you to spend a certain portion of time in gifting others as the organisation at large will absorb that cost from your business unit.

eg. 10% of your work week can be spent on tasks that are not your own, or perhaps volunteer on.

Doesn’t this happen anyway…yep, but if it’s part of official organisational design I think it’s a step forward to growing into a collaborative enterprise; and certainly a win for "sharing" in KM circles. It’s also a win for employee enagagement, as workers can be fulfiled gravitating to tasks that interest them. 

Related

Lose the person, you lose their network that made them valuable

What gets measured determines what gets done

Collaboration built into structures and compensation

Recognise silo bridge walkers in performance evaluations

I don’t want to share, that’s counter to meeting my objectives…and reward!!

Is knowledge hoarding all about your pay cheque?

Networks, Collaboration, Cooperation and silos

Value is often defined at the divisional level

People who invest in creating a relationship with you are rewarded with your experienced POV

Performance review according to embodying core values

Performance reviews are typically based on pre-determined expectations

Value is often defined at the divisional level

Social business - feel the dissonance; a look into the disruption of Taylorism

VIDEO Andrew McAfee: Can you have your hierarchy and network too? 

 

2min50sec - In reference to not just team work, but to enterprise-wide

"My provocation is why would you not bake into everyone’s job description and into their performance review some level of enterprise helpfulness or enterprise collegiality"

 

Oscar Berg nails it: 

 

A paradox for employees today is that they really need to connect with and collaborate more with more people, and strengthen their personal networks if they are to deliver better results and strengthen our their positions. One problem they are facing when doing this is that most current incentive models do not reward employees helping their colleagues, unless there is a direct and measurable return on their contributions. Another problem is that many organizations fail at making the contributions that employees do outside of their own team visible, and thus if fails to recognize them. These problems put people in a kind of deadlock position. During uncertain times, most people will simply do what becomes visible and recognized by those who evaluate them, their managers. They will most likely also most be asked or commended by their managers to do so, because their managers are in a similar position as they will be judged by their managers on the visible contributions from the team they are managing (and so it goes on, all the way to the top). 

Luis Suarez nails it answering a question in a video (22mins) where he says he often works on tasks on other teams but does not get financially compensated, and maybe this is something that HR needs to look at in order to keep up with the way we work now. But he said there are potential intangible benefits ie. if in the future he is looking for some work he will have goodwill with those he has helped out in the past, and you will have demonstrated your competence and character…and they more often than not will help you out. But it may even be that your job security is ok, all you need is some expertise outside the skills of your team…ah yes reciprocity.

 

July 8, 2011

Google Plus : Closed group email collaboration done online

I recently posted about the functional design aspects of Google Plus
 
A section I covered was wall-to-wall posting and private messaging. Google Plus has none of these; instead in Rawn Shah’s words it’s more "esoteric"…meaning that we have used the features a certain way to come up with what seems private conversations ie. there is no explicit feature called "wall posting" or "private messaging" as of yet. But perhaps a more fit word is online email-style collaboration; where the conversation is seen by a select few who get invited in as the conversation progresses…but only threaded and not messy like email.
 
First let’s visit Facebook…
 
 
 
 
Private messaging
 
When you private message in Facebook you use the designed private/direct message feature where it’s a conversation between you and a selected few.
 
@mention from your stream
 
When you @mention someone in Facebook from your own profile, that person will get a notification, and all your friends will see it.
 
Wall post
 
When you have a wall-to-wall conversation in Facebook you don’t initiate it from your profile, instead you visit that person’s profile to make your post.
 
Then the way it works is that only your mutual friends will be able to see your posts (but I think you can change this in the settings to make it more open).
 
NOTE: In IBM Connections your post on the person’s wall will be seen by their friends…this is perfect for the enterprise context where you can tap into someone else’s network…perhaps this is the idea behind G+ Extended Circles.
 
Now let’s look at G+
 
When you @mention someone in G+ and also select Public or a Circle, that person will get a notification, and your followers will see it.
 
When you use "@mention" without using any other selections like "Circles" or "Public", this is more similar to Facebook private messaging than wall posting; as only the two people in the conversation can see the post.
 
But then you’d want a G+ feature where you can collect these types of conversations eg. where’s that individual to individual conversation I had with Gerry last month
 
At any time the author or commenter can @mention people to join the private conversation.
So it’s not strict private messaging as the author cannot control a one-to-one conversation, and it’s not wall posting as other followers aren’t part of it by default….indeed esoteric.
But what it does remind me of is email collaboration, but only more neat.
 
We have always advocated for people to go online to a group space to start their conversation. But no-one is motivated to shift context. They already hang out where they do doing other types of communication, they don’t want to go elsewhere. And more importantly we cannot always clairvoyantly have a pre-defined group space for the type of thing someone wants to communicate. And no-one is about to create a forum and send invites and wait for people to subscribe so finally they can say something…that’s ludicrous.
 
Spontaneous and adhoc conversations is basically what we do in email most of the day ie. something happens or I have to do something, I kick off an email to someone. Soon enough that gets kicked around and some more people are in on the conversation (yes of course there are parallel conversations happening…this is indeed the weakness of email). As you can see the group of people evolve as the conversation grows, previously we simply didn’t know who’d be involved. And the email conversation itself ends up being the group space. This is very organic and intune with our we behave and action stuff.
 
This is why group spaces have been good for interest groups, or pre-defined tasks, but not those many informal tasks or things we do everyday at work…which later on can even become the precursor to more defined task.
 
Anyway nowadays we can use enterprise microblogging, which is an open version of this email type collaboration…only neater ie. threaded with a history of the conversation. Just like people can be forwarded or included as the email conversation progresses, the same can happen with @mentioning online. Using G+ as public posts and @mentions is a perfect example of this…using it this way is exactly like Twitter, only now you get threaded conversations and notifications if you have previously left a comment.
 
People may be happy to do this sort of thing online, but might not like the visibility of it. They may ask if we can do this online in a private way. In addition to being shy, they may also not want others to see this type of conversation online as it’s of very low use for anyone else…ambient awareness does have its limits in being noise.
 
So there you have it G+ can be used for neat and open multi-people conversations, both in a public way, and a private invite type way (that resembles email) 
 
What I like about this is that people can still resume their private email type behaviours, but only online…and they will like the neatness of it and that it’s documented…that’s level 1. Once they get used to this, hopefully they may then open up the conversations in a "public" way…and all of a sudden you have Twitter-type ambient awareness in the enterprise…that’s level 2.
 
Here’s my findings…I did a little test in Google Plus with this result (this is a modified excerpt):
 
"There is no G+ private message feature. Instead just post as regular and @mention one person or even a few…make sure you don’t choose any circles or public.
 
Then go to your profile and type the name of the person you @mentioned in ""View profile as"…voila, you will see your post. Now do the same thing for a person that you follow but you did not @mention…voila you will not see your post
 
Therefore there is no explicit private message feature, instead you just post as usual, but @mention the person and don’t choose public or any circles.
 
Note how this is not a wall posting feature; it’s more leaning to a way to do private messaging.
 
From here both the author of the post and the commenter can @mention to invite people into the conversation.
 
Of course you only get notifications if you authored the post, or have already left a comment…or if someone @mentions you
 
NOTE: The weird thing is that when I view my profile as the person who was @mentioned by the person I initially @mentioned, then the post does not display…something is inconsistent here. But when speaking to this person they are indeed seeing the conversation and commenting.
 
Anyway, this functionality is just like email collaboration but only not as messy, and it’s documented…finally a way to do spontaneous private group collaboration (but the group is not defined up front, it instead evolves). This sort of thing happens in email, but it’s so clunky that we complain all the time
 
This functionality is not like private messaging, as PM is only one to one (not even the sender can invite others into the PM)
 
NOTE: The closest G+ has to a wall posting feature is if you @mention someone but also include Extended Circles (which means all people you follow and some people in the mentioned people’s circles will also see it)
 
Louis Richardson calls these types of email conversations "spools":
 
"I’ve seen email threads that should have been called spools. Someone asks you to do something. It’s going to involve a number of people. You add their names and respond. They individually respond and add others as they see necessary. If this goes like most, soon you have an email snowball that has engulfed anyone close enough to get pulled into it’s gravitation field. Stop the insanity…go social.
 
You get an email asking you to do something that will involve others or multiple steps, use Connections Activities. This can be as simple as dragging the email into your Notes sidebar onto the Activities widget. This will create a social activity. Once done, you can add tasks and items to the activity. You can assign people and add content. Your actions will generate short email alerts to those involved, linking them to the activity, where the conversation takes place. The emails are merely announcements with links. The real conversation is done outside the inbox. Now if anyone joins late, they aren’t relegated to pouring through an email thread to try to discern relevant information. Instead, they find themselves in a social activity that is structured such that the information is easily found and acted upon."

Related

Spontaneous conversations across levels of hierarchy and departments…email or microblogging 

Enterprise microblogging : you no longer have to report back to base 

Enterprise activity stream - email conversations with externals staying threaded in the stream 

February 16, 2011

Enterprise activity stream - email conversations with externals staying threaded in the stream

On my tumblr blog I posted about email being sucked into an activity stream (dashboard), and the owner being able to make it public, or replying to the email from within the stream, etc… The idea being that email, is just like flickr, youtube, delicious…it’s just yet another source…but it’s different in that people only see it, if you click a button to make it public.

I suggest you read the tumblr post to get up to speed.

Now…

Imagine an enterprise version of friendfeed as your social network/microblogging/activity stream eg. Socialcast

Firstly, let’s get this out of the way…when having a discussion, and you need to write an extended reply, you don’t need to use email as the enterprise activity stream allows more than 140 characters…which is good as this doesn’t split up the conversation.

Now imagine if an enterprise activity stream allowed you to follow your email client (of course no-one else could do this for privacy reasons).

Wow, bye bye email inbox, as the enterprise activity stream is the new inbox.

From within enterprise activity stream you could reply to this email which would send an Outook email, or if the receiver is on enterprise activity stream you could reply with a comment…look at that a conversation thread where each element may have happened on different products.
At any point you can cherry pick one of your emails that you see in your enterprise activity stream and make it public in your profile stream. People following you will now see the Outlook email title and click it to read it.

You could also do this at the time of sending your email from Outlook ie. when you send your email to someone it will also appear in your enterprise activity stream profile.

Same when replying to an Outlook email from the enterprise activity stream ie. when in the enterprise activity stream you send a reply to Outlook and it can also be made public in the activity stream

Hmm, not sure if you could send an Outlook email (not a reply, but a new email) from within the enterprise activity stream…that would be like sending a tweet from Friendfeed…not a reply tweet, but an initial tweet..or a direct message, etc…

Now imagine this…

You are using your enterprise microblogging/activity stream to do a task with co-workers.

If you need to liase with someone in your company who is not on the task, you can still use the enterprise activity stream
eg. in the comment of the task post you could @reply to this person on the edge of the task, and they can comment back.
This way your co-workers know what is happening on your leg of the task ie. you don’t have to tell them (report back to base), or narrate your work…in this instance, there is no such thing as an “update”, as they “observing” you work in the open.

Now this ain’t gonna work if the person on the edge of the task is an external party eg a vendor, supplier, client.

But what if you were in Outlook and sent the supplier an email and also chose for it to post in the enterprise activity stream as well….or perhaps you are in the enterprise activity stream and choose to create an email which becomes a post as well (or create an email which becomes a comment within a post)…this is sending the Outlook email from within the microblogging app itself so it instantly becomes a post or a comment.

Voila, your co-workers know exactly what stage you are at. They don’t have to ask you how you are going with the supplier, they already know, as you cross-posted the email you sent the supplier as a comment under the task post in the stream…this didn’t have to happen after the fact, this cross-posting can happen at the time you are sending the email (keeping in mind the email can be sent from Outlook or from within the stream).

Now when the supplier replies to your email you will see that in Outlook or your enterprise activity stream, depending where you are at the time…we hope that our head is no longer in Outlook as the enterprise activity stream is the new inbox/dashboard.

If you are in enterprise activity stream at that time, you can click a button to make it (the email reply from the sender) public so it appears as a comment.
If you are in Outlook at the time, you somehow have to also be able to make it send as a comment to your activity stream…I haven’t thought this through technically or how user-centric it is (ie. you don’t have to think). Making an email cross-post to the stream as a post is easy enough, but to cross-post it as a comment within a post means you need to email it to the post email address (or something like that), which sucks as it means you have to hunt around for this emailID, which is not smooth and user-centric…it would be a hassle…drag and drop would be nice :)

July 22, 2010

Real KM : It’s about the match play, not the scoreboard

My previous posts have indirectly been on "know-why."

They are about working on tasks in an open way where anyone can go along for the ride and see all the context and workings out to a solution…which as a by-product of this methodology is documented for future findings.

I just thought of a good metaphor for the concept of know-why.

By looking at the scoreboard of a sports match you "know-what" has happened but you don’t really get a sense of why it turned out like that (the know-why).

If you watch a re-run of the match you will then understand all the micro-decisions each player made, and how the team worked together.

There are also other complexities like: morale, a man short, a fight broke-out, a few players on the team have been in a bad light in the media recently, a team has new players that need to get into the groove…and complexities we don’t even know about (a player having a rough family patch, hidden rivalry between team mates, a player ate some bad food, whatever….)

Understanding all this context and what led up to the final score gives you more of an understanding on the "why" which helps you make a more informed decision on your next action.

Representation

This is also important when looking back at the past. Will reading a report give you a complete picture of all the complexities mentioned above that all contributed to the whole? I doubt it. But reading back on multiple stories and raw blog fragments will. Raw information has all the peripheral information that may not seem important to include in a report. It isn’t the job of a report to be a video recorder, a report has an aim or agenda (it has a narrative) as does a novel (it’s what you choose to say). What I like about blog fragments and conversations is we can piece together our own understanding or narrative from the raw artifacts that are always available (we don’t just want formal representations, we want raw information to make our own). Further to this a raw fragment can be found and re-mixed for a completely different subject matter.

Imagine if the coach for some reason was not able to watch the match (undergoing surgery or something). He/she is not interested in just the final score, rather they are interested in how it came to be (what went wrong, what went right), and to learn from that and move on with an understanding. It’s much harder to improve by just knowing the score alone, as it can only tell you so much (close to even result, a team got it’s ass kicked, it was level all the way until the last 20 minutes, etc…)

Reflection

This is the whole notion of AAR and Lessons Learned, where we talk about the brain work, the conversations and decisions the led to the final results. This is what sports coaching is all about, improving yourself and the team for the next game, learning and using that. This may relate well to business units in organisations (especially if measured on collaboration and group output), but not so much for projects. Why? Well project teams don’t have a thirsty motivation to improve as the team is only temporary (unlike a business unit). Once the project is over people move on to another. Yes you take away your individual lessons, but there is less drive to do this in open anecdote circles as your care factor drops due to you moving on to working with a bunch of new people on a new project. Lessons Learned is important for the organisation as a whole and project managers, but I’m not sure workers see it as an investment or of innate importance as the entity they are improving is about to disband.

At the least if we can document as we go using social computing, then these artifacts will be left behind. And I think this is what a sports coach does, besides reviewing the match, and training to improve performance, they are on the sidelines watching a match unfold and manipulate the conditions for an intended better result. This doesn’t always happen in the workplace, often a manager requests you to report as a representation or interpretation of your conversations and brainwork, rather than seeing and interacting with you as it unfolds, which was the point of my previous post.

Social computing environments are engaging from the "What’s In It For Me" factor, which perhaps is the intrinsic motivation that will help glean improvements from temporary units like projects.

What can we say about knowledge management (KM) in relation to this?

Sure we need end products, but the real juice is in the connections, conversations and context that went into these end products. We can better understand these end products when we have access (during and after) to the workings-out and people. Just like the coach back from surgery (or anyone else) can watch a re-run of the match, or the coach at the game can make decisions as the play is happening.

Is it important for managers to eavesdrop and interact on the workings-out on your path to your end-product so they can facilitate the work? If so, we can now do this in the most ambient way.

John Hagel talks about Stocks and Flows, and that we have to move from a stockpiling culture to a flow culture, where it’s important to connect to fragments in context. From these intersections our new conversations based on earlier fragments becomes a process of knowledge creation, which is simply a by-product of doing work.

"…the real value is in creating new knowledge, rather than simply "managing" existing knowledge. In this fast moving world, what we know - our "stocks" of knowledge - depreciate faster than they used to. So we’ve got to keep creating"

"Most of us, as individuals, know this. That’s why we’re not keen to spend time entering our latest document into a knowledge management system. We know we’re better off engaging in the interactions and collaborations that create new knowledge about how to get things done.new knowledge in order to keep pace."

"Knowledge management systems desperately try to persuade participants to invest time and effort to contribute existing knowledge with the vague and long-term promise that they themselves might eventually derive value from the contributions of others. In contrast, creation spaces focus on providing immediate value to participants in terms of helping them tackle difficult performance challenges while at the same time reducing the effort required to capture and disseminate the knowledge created."

This is KM for free, as we are creating conditions for "flow" based on how humans behave to get things done, rather than explicitly warehousing end products on the shelf hoping someone comes across them, blows the dust off them, and uses them before their expiry date. Only to find it only has hints of usability (if you dare read the 50 page document hoping to find relevancy to your context in the first place). Your next move is to find the author to re-frame this information into a workable context. When doing this you are not documenting these conversations as they happen (knowledge creation) so all people get in the end is your end product, the cycle goes on. In comes social computing….

John Hagel then talks about stocks and flows in relation to written information compared to observation, experience and conversation. Which is what is special about social computing as it’s a written form that is alive; getting as close as possible to offline interactions and learning.

"think of tacit knowledge as the "know how" rather than the "know what." Imagine trying to perform brain surgery after having read all the books you can find on the subject. The books are the explicit knowledge telling you what to do but knowing how to perform this kind of surgery critically depends on an extended apprenticeship process in which tacit knowledge gets communicated through observation and then by participating on the periphery of these operations. Accessing this kind of knowledge typically requires long-term trust-based relationships. And, in times of rapid change, tacit knowledge becomes increasingly valuable: because it’s the newest knowledge, it’s the most helpful in dealing with the latest changes in a fast-moving business landscape.

Then he alludes to the ecosystem and symbiotic relationships…self-generating, self-organising, self-regulating. Something you get by facilitating conditions and monitoring the system to do it’s own thing rather than a managed approach:

"We can’t participate effectively in flows of knowledge–at least not for long–without contributing knowledge of our own. This occurs because participants in these knowledge flows don’t want free riding "takers"; they want to develop relationships with people and institutions that can contribute knowledge of their own. This is a huge hurdle for most executives who were trained to guard their knowledge carefully. Yet if they remain "takers" they will find themselves rapidly marginalized. Knowledge flows tend to concentrate among participants who are sharing with, and learning from, each other."

Above I have talked about KM embedded in doing work. Not having this is a loss, as from a KM perspective the workings-out are more valuable than the end product. KM of the past has known this but the right tools weren’t available so people were asked to write reports. Which is kind of like watching a two minute sports review of the match, which mostly show the goal scoring…the nature of this format leaves out content and context, and can also have their own agendas.

KM has been branded from a library science / information management side of managing and organising end products. But I think if social computing existed back in the day, then KM would of had the right tools for their aims. But it’s not just the tools, KM like anything else of the past has been approached with a scientific management style, whereas social computing is more about facilitating conditions, less about plans and targeted outcomes, and more about nurturing, experimenting, and emergence…not to say it can’t be incorporated to flavour business processes.

Capturing output is not KM

Let’s finish with reviewing an experience shared by Yigal Chamish, who says:

"knowledge is for action, not for warehousing"

Simon Bostock adds to this:

"You cant "manage" knowledge in a traditional sense. Its contextual, it resides in stories, its only valuable when it "flow" not when its stored, it cant be measured and its always, but always, Just In Time."

David Tebbutt has left a valuable comment on Yigals post:

"No doubt the outcomes could be captured and archived as useful information, especially if it were tagged adequately and made easy to find. But this is more content, or information management, not KM.

Were the people (in the interests of cutting travel, CO2 emissions, whatever) able to cooperate through social tools, tele-presence, or whatever, this too would be part of the "management" role that of creating the right environment for knowledge sharing to flourish."

Anyway what was Yigals post about?

Yigal talks about a group of Europeans who were invited to a herb farm in Ethiopia to explain to them the process of growing herbs and sending them to Europe. Out of conversation the issue of dealing with (eliminating) insects that damage the herb crops was raised. This was not on the agenda but its a common interest. What ensued was lots of discussion, each sharing stories and experiences. This was not planned or led, it surfaced naturally, and is the makings of a Community of Practice…naturally forming at time of need.

Social computing can mimic this type of exchange. Conversations are no way limited to the offline world. Whether they form into a community or not is not important, what is, is that the people are able to find each other and the conversation is able to take place. These are conditions for sense-making, and helping each other at time of need. It’s all documented so the conversation has longevity and reach to new people, and this whole process creates new knowledge and leaves behind artifacts that can be found and become pieces of new conversations and knowledge creation processes, and the flux goes on.

Yigal makes an important point:

"I can only imagine trying to pump this new contextual knowledge and warehouse it in a form stored in a database."

Conclusion

Charles Jennings (via Harold Jarche) gives us a nice way to conclude:

"…we need to move away from a focus on knowledge transfer and acquisition, an approach rooted in Plato’s academy…we are moving to the world of the sons of Socrates, where dialogue and guidance are key competencies. It is a world where the capability to find information and turn it into knowledge at the point-of-need provides the key competitive advantage, where knowing the right people to ask the right questions of is more likely to lead to success than any amount of internally-held knowledge and skill."

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