What it comes down to is Twitter deals with readily absorbable small fragments.

I can post anything in the Twitter stream - a question, a link, an answer, a thought, etc…there is a blur between publishing and just regular chat.

Some people prefer all in one, rather than:
-RSS reader to read
-IM to chat
etc…

Seems we are on the same page, as I recently re-posted something you said to that effect.

We can only understand by doing an ROI, as like you say, some don’t understand the magnitude. This isn’t *something* new, this *is* a new way.

Social computing may be something new, but enterprise 2.0 is the holistic picture.

The term enterprise 2.0 is not a light one, it’s basically a new way of running an enterprise (networks blended with hierarchy). And something that may take decades to fully diffuse into the business consciousness (as Clay Shirky describes past paths of social change)

This is the key … my emphasis in bold.

All of this Web 2.0 stuff has been basically about replication-with-a-twist of how people communicate and behave in interaction .. re-creating human sociologies with tools and services that approximate real-world communications and interactional dynamics.

The simpler and easier it gets, the more easy it is for people to adopt & adapt.

Most people speak to each other in relatively short snippets (haven’t you had the experience of people getting frustrated or bored if it is a long and complex dialogue / conversation ?).

The nice thing about the web (tools & services) is that there are also functions, features, functionality that enables aggregation, filtering, combining, clustering, archiving, easy retrieval .. so the scope and scale of possibilities extends. Oral conversations “evaporate” unless they are remembered or recorded.

It’s something I’ve been wondering about for a while, in that not everyone in the enterprise will need a blog, but everyone may want micro-sharing (or whatever Twitter is).

I can’t see one of our admin ladies at work blogging, but I could see her micro-sharing
- no real effort to have an account
- you get to make a contact list
- you can ask questions
- you can converse

There is something so enigmatic about Twitter, but at the same time it’s closer to how we behave in real life, so it should seem like a given.

Ohh, I didn’t include anything about a business model…oh well, and perhaps the fear of @reply spamming as it becomes more mainstream

Where are the people doubting the value?

Good post John!

Well done, John.