A post of mine called 10 reasons why blogs are better than email is an excerpt from an earlier blog post called Internal communication blogs and km2.0…this post was long and jammed packed with stuff, it didn’t have a real specific focus, but some posts are like that sometimes.
Anyway, it got no comments, one incoming link, and was bookmarked 8 times in del.icio.us…not a good strike rate. It got me thinking that people might not have time to read long posts, and decide to skip reading it all together, or they may decide to read it when they have time but forget to do so.
It may seem that shorter blog posts are best, as they will get read, attention is not just about content that matches your interests or time, it can even be about content (and the length of the content) at a specific point in time, ie. you may be interested but not right now, as it will take too long to read, I’ll read it later.
Hopefully this person will have good personal information management skills, otherwise the post will be forgotten about.
So considering all this, it may seem that shorter blog posts, or even blog posts that stick to a focused narrow topic may be best.
I’m not talking a link blog…but it just seems essay type posts just may not get read, whereas in a journal you are prepared for longer pieces, but in a blog you just want to know the latest and quick, because there is lots more to get through.
Also the title of the newer post is more provocative, more catchy (I have the terms blogs and email, this will appear in more search feeds…also my previous title had the term km2.0, I could of separated these or used the term knowledge management).
In closing the newer title is more catchy and the content matches the title perfectly…it is a shorter post, and to the point.
Let’s see how it does in comparison.