Newsmastering and advertising
If someone does a inurl search of your blog at a search engine they will see all your posts, this type of search is almost like an abstract index of your recent posts…if someone were to click on an advertisement (the type of ad was based on your content, so it was attractive to the user), the search engine reaps the benefits, but that’s OK as they are a search engine first and not a media or news delivery site.
(this is both for normal web and blog engines)
If you just search all articles from a newspaper at a news site, and someone clicks on an ad, then this is OK as the news engine has paid for the rights to re-publish the story in the first place.
I guess blog engines are a cross between news and web engines, they get away without having to ask bloggers if it is OK to use their content as it is similar to a web engine, but blogs can also be used for news.
Now what about homemade newsmastering portals, now this is where it becomes a bit dicey…it is easy to re-syndicate many feeds into your own news portal, you can also view all posts by one feed…see Feeds4all (also see Informatory and Newspage, but this is OK in this case as I’m familiar with the person).
Now if someone clicks on an ad whilst viewing this page, my blog doesn’t get any money as I’m not explicitly affiliated, yet it is my content, and if my content were not there, they would be not clicking on ads, therefore no money…so this is the type of thing that will happen when homemade newsmastering sites enable you to include advertising, eg.RSS@PAGE.
But you can do it yourself anyway with your own platform, using FeedWordPress or simply re-syndicate stuff into a blog (RSS2HTML), and whack in ads on the sidebar.
If there were no ads, then I don’t mind being re-syndicated, depending on the context of the portal, but if people are going to go that step further and turn their newsmastering into a commercial thing then maybe I should be involved.
Another question, what happens if the portal is fed by search feeds, this then is too hard to monitor….
At least Corante Web Hub have asked for my permission, and will give me a cut of the takings.
Anyhow as long as we do ego feeds we will see where we are being re-syndicated, and if anyone is making money from our content…and I’m all for newsmastering and re-syndication, it’s just when it is packaged into a professional portal is starts making a bigger difference and impact…tools like Blogdigger Groups, RSSmix, kickRSS, SuprGlu, MySyndicaat, and the rest are all host based so this type of thing is more unlikely to happen, also they have more of a generic look.
I suppose the popularity of the portal is the poison, if I’m not happy being in affiliated with the portal but it doesn’t get many visits who cares no-one will know, but if it is very popular then you will be defined by this affiliation…same goes with compensation, you’re not going to get much from low traffic portals, but popular portals then seem a window of opportunity for some money.
The good thing in the end is that, the more you are linked to, the higher your PageRank, and the more chance of people visiting your site to click on your ads (if you have any).
Some other pages I’ve seen my blog re-syndicated:
Feedshow (this is a personal RSS reader where you can have a public version of a feed, sort of like Bloglines…only you can include ads…on second look the author of the feed has to include the ads…what if it is a synthetic spliced feed, this means you can include ads on mixed feed content that is not really yours).
Gas (this doesn’t have ads)
You could easily splice just one feed, or a few and re-syndicate it RSS to HTML into a blog that has ads.
Here is a sample post of mine re-syndicated in a professional newsmastering tool called reBlogger, this Public RSS Reader created with reBlogger is called SEO Data.
It is so professional, it re-syndicates full-text, but if you want to leave a comment it points to the native post…at the top of this post is states the blogger (me) and a link to my blog, as well as the category my blog belongs in SEO Data, and an index of my posts by date, (this doesn’t have ads).
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Hi, I just want to say that NEWSPAGE is no more. It was to demanding on my little server and there are many other web services online that do almost the same, so I decided to close it down, but what I really want to say is that NEWSPAGE never showed ads on pages where there was content from others. It only showed ads where it was content from me only. For example on the Frontpage and my blog posts on NEWSPAGE. I think you should never have ads on pages where you have full content aggregated from other people (unless they agree).
My other site informatory - aggregates “snippets” of posts from different sources (just like google or any other search engine), but never more than 300 characters and ALWAYS give full credit - both to the articles URL and to the homepage, No NoFollow links so all the sources get some PageRank boost too.
I think that is an Ok way to aggregate posts and also have ads. If it’s not Ok - All search engines and many other sites like Findory, Technorati etc will have serious problems.
If I could have ads on NEWSPAGE and got some money in, I could have bought some new hardware to get the server running, so everyone that used the service to create their own aggregated News Pages could be happy, but I decided that it would be wrong to do, because it was full content that been aggregated (Keyword based filtering doesn’t work good with excerpted posts).
Stefan Svartling.
Comment by stefan svartling — March 20, 2006 @ 2:28 pm