Re-using data into a service: sharing and aggregating the web
Content aggregation is the new thing, we all do our fair share of Newsmastering, by splicing blog feeds, or splicing tag feeds, to show a topic based river of news…the most talked about tool at the moment is SuprGlu.
Well now developers are going beyond just a river of news and creating a whole service around aggregated tag content or structured blogging content…data is king at the moment.
eg. edgeio collects blog posts with the tag “listing”, and lists the post as a classified listing…it also sends a trackback to the blog post saying it’s now listed (which you can then go to the edgeio site and tags to your listing).
eg. KritX collects blog posts that are “reviews”…using structured blogging (microformats), ie. a review markup or field in the blog post will ping KritX, and it will add your post.
eg. Podcast Tags will aggregate posts using the rel= format popularised by Technorati…only it wants you to point to their URL and not Technorati…no problem, Technorati will pick this up anyway (it doesn’t care who you point to).
So, now if we can define the type of blog post it is, services can pick up this up and aggregate this content into their service. The competitive edge is no longer content, it is how you use your content (eg. memeorandum), the user interface, personalisation, customisation, and of course social features that are the go at the moment.
I spoke of this a while ago:
“The notion of structured blogging and dataBlogging will contribute to the semantic web; by adding tags to blog content we can derive context. As is mentioned in this article if content such as a job listing is tagged with the appropriate tag, then any website can aggregate all job listings, the current players will need to re-think their services other than just providing content…lots of players are starting to aggregate content, just look at Yahoo! News or Google News, they are the new competition to traditional news aggregators, so now services are moving forward beyond just delivering content, and into customer service such as personalisation, customisation and integration.”
Also check out Community Engine to see how to make your own using the xFolk microformat.
Also see the come to me web.
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