Scobleizer is stating the current crisis in blog search.
Now that we have currency, “world live web”, via the magic of RSS, which has overcome the traditional date search problem with search engines, we are still dealing with relevancy issues.
At the moment the overload problem is that you are returned a heap of recent links for your search term, but which one should you read…if you read from the top you are reading links from blogs with the most incoming links (Technorati sorts by authority)…can’t this be changed to the single post with the most incoming links, this way the relevancy is based on that post only and not the blog as a whole.
From Scoble’s post:
“At least Technorati shows me inbound links (but you don’t know what those inbound links were for — what if they were all for a Paris Hilton video that that blog had on it, would that blogger be as interesting for you to read about Apple as, say, Engadget or an Apple-focused blog?”
A way around this is to incorporate the Technorati Blog Finder into the relevancy.
This way you can choose a post that has a lot of incoming links but also choose a post based on a topic it specialises in.
If you searched for “apple” but the top post (most incoming links) doesn’t specialise in “apple” according to the Technorati Blog Finder (author specified topics they specialise in), you may choose the 10th hit (this has high incoming links - although not as much as the top hit - and also is claimed to specialise in a topic that may match your keyword).
So next to each result you would see the Blog Finder topic if it matched the search term, or it could even say I see you are searching the term “apple”, do you want to limit results to people who specialise in the topic “apple”
…actually I guess you can already do this, as you can limit a search to topic experts…but this is before the search, what about limits or a focus to refine a search.
Other considerations for relevancy besides total incoming links:
- Incoming links for a single post
- Blog topic (Technorati Blog Finder)
- Total comments
- Comments for the single post
- Appearance on Blogrolls
- Appearance in RSS readers
…and the usual relevance, like number of times keyword appears in the post, whether it’s in the title, etc…