Pluck Insite takes this type of partnering a deeper and awesome step further by offering branded feed readers and ready to use built in community multi-blogs as part of the newspapers website
…this is really going to bump blogging and RSS more into the mainstream.
From their press release:
“…provide online publishers and web sites with new ways for their readers and community members to stay informed and participate in the citizen journalism process around their communities and topics of personal interest
…citizen journalists…can easily express opinions and create dialogue around local and national news, events, sports, politics and life in general.
“The local newspaper’s mindshare is eroded on the one hand by very compelling local coverage being provided by bloggers, and on the other hand by certain types of content, such as national and international news, that is better provided by other publishers. Pluck’s software allows a local newspaper to harness both, by hosting local blogs and by helping users assemble their own coverage of other published sources, all within the local publisher’s site and under its brand. It allows a local paper to compete with major portals for readers who are currently going elsewhere for external content…”
Before we had opinions and letters to the editor, now Pluck Insite turns this citizen participation into the blogosphere with tagging to boot.
Now people have a space to express and discuss their reactions to the news, they are also able to be pro-active (generate their own type of news content) and also add insight from news that is external to the given community.
So the blogosphere will no longer be competition for breaking news (well at least lessen the blow) as they, the news sites themselves, are embracing it for their own benefit (you want to participate in the blogosphere, here’s a blog, go for it, interact, see your thoughts on the net…)
…not only do they get a blog, but they are instantly part of a blog community (multi-user blogging system).
It’s like having a whole bunch of journalists for free (in some cases), and more traffic to the site (definetly).
Anyone can set up a multi-blogging system on their website, newspapers seem a perfect type of website to do this sort of thing, as they already have visitors or a community, (who sometimes need an outlet of engagement)…and if they don’t have plenty to talk about themselves, they can just react to the local news coverage (everyone’s got something to say, and for your thoughts to be online for others to see is exciting).
NOTE: I wonder what the screening process, editorial control will be like (each blog has a note disclaimer).
Here’s an example (looks great!)
Here’s an example of an individual blog.
Scroll to see the weblog section on their home page.